Eleven years ago, Daniel was just a young boy from Pitești, selling phones at the age of 14. Nine years ago, together with his brothers, he started a social media business — the moment he fell in love with this field.
Since then, he has built multiple ventures in the industry, from his personal brand “Daniel Cafelutza”, which now has over 2 million followers and more than 60 million monthly views, to his latest success: the GOAT coffee shops.
In just nine months since launching the first location in AFI Cotroceni (January 24, 2025), the brand has expanded to six cafés, gaining massive visibility on social media and achieving sales far above the average of a regular coffee shop.
Biography
Eleven years ago, Daniel was just a young boy from Pitești, selling phones at the age of 14. Nine years ago, together with his brothers, he started a social media business — the moment he fell in love with this field.
Since then, he has built multiple ventures in the industry, from his personal brand “Daniel Cafelutza”, which now has over 2 million followers and more than 60 million monthly views, to his latest success: the GOAT coffee shops.
In just nine months since launching the first location in AFI Cotroceni (January 24, 2025), the brand has expanded to six cafés, gaining massive visibility on social media and achieving sales far above the average of a regular coffee shop.